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INSTINCT
Café William’s photograph

Café William · Canada

INSTINCT

New name. Sustain becomes Instinct. Same great taste. You may receive either the new or the previous packaging in your order. Choose a coffee that feels as good as it tastes with this perfectly balanced medium roast. This blend brings together rich chocolate, caramel and smoky notes, with a subtle citrus lift on the finish.Its full body and smooth versatility make it a favourite for coffee lovers of all kinds.

On the label, as the merchant states it

Origin
Not stated
Region
Not stated
Producer
Not stated
Farm
Not stated
Process
Not stated
Variety
Not stated
Altitude
Not stated
Roast level
Medium

Café William confirms the final price, stock and shipping on their own site. Prices below were observed on 6 Nov 2026.

Listed options

OptionWeightListed price≈ EUR / 100 gObserved
Filter Grind | 300g300 gCA$15.99€3.406 Nov 2026
Whole Beans | 340g340 gCA$16.99€3.196 Nov 2026
Whole Beans | 800g800 gCA$34.99€2.796 Nov 2026

EUR reference prices are converted for comparison only; the merchant charges in their own currency.

Merchant

Name
Café William
Type
Roaster
Based in
Sherbrooke, Canada
Lists shipping to
28 countries (per merchant's listing)
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